How to Connect Salla to Facebook Conversion API for Automated Purchase Tracking

Integrating Salla with the Facebook Conversion API streamlines tracking and reporting of purchase events, allowing e-commerce businesses to improve ad attribution and optimize marketing campaigns.

Why Integrate Salla with Facebook Conversion API?

• Ensures reliable tracking of purchase events, even with browser restrictions
• Improves accuracy of ad performance measurement
• Automates the flow of e-commerce conversion data

Step-by-Step Integration Guide

1. Access Salla Admin Panel: Log in and navigate to your store settings.
2. Find Integration Options: Locate the Facebook Conversion API integration under marketing or analytics tools.
3. Obtain Facebook API Credentials: In Facebook Events Manager, create a new data source and generate an API access token.
4. Configure API Connection: Enter the access token and required parameters in Salla's setup form.
5. Enable Purchase Event Tracking: Specify that you want all new purchase events sent automatically.
6. Save and Test: Finalize settings and perform a test transaction to confirm data reaches Facebook.

Troubleshooting Tips

• Ensure API credentials are valid and match your Facebook Business account
• Monitor Facebook Events Manager for received events
• Seek updated documentation from Salla for any changes

Conclusion

By connecting Salla to the Facebook Conversion API, you gain robust purchase event tracking, which enhances campaign insights and maximizes advertising ROI.