Create SmartReach.io Prospects For New Xero Contacts

Andrew Speer
June 6, 2025
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Automate Prospect Creation by Integrating Xero Contacts with SmartReach.io Using Make

Efficient business processes are key to improving productivity and driving growth. A common challenge businesses encounter is ensuring leads and prospects are seamlessly synchronized between multiple platforms. The integration of Xero, a widely-used accounting software, with the prospecting platform SmartReach.io, offers a solution by automatically converting contacts into actionable prospects.

Why Integrate Xero with SmartReach.io via Make?

Manually transferring data between platforms can be error-prone and time-consuming. Automating this workflow using Make (formerly Integromat) ensures accuracy, saves countless hours, and keeps your sales pipeline current.

  • Time-Saving Automation: Save valuable time by eliminating repetitive, manual data entry.
  • Accurate Prospect Data: Minimize errors from manual transfers, ensuring consistency between your accounting records and sales platform.
  • Real-Time Synchronization: Auto-update prospecting tools instantly as new contacts appear in Xero.

How the Automation Works

The setup is simple yet powerful: Make will regularly monitor your contacts in Xero. With each new entry, it instantly creates an identical prospect in SmartReach.io, ensuring your CRM remains updated seamlessly without intervention.

Setup Steps and Considerations

  1. Connect Accounts: Log in to Make and establish connections between your Xero and SmartReach.io accounts securely via API.
  2. Configure Intervals: Choose the regularity at which Make scans your Xero contacts for updates.
  3. Activate Your Automation: Launch the automation workflow, and let Make manage the synchronization process effectively.

Conclusion

Integrating Xero and SmartReach.io via Make simplifies your sales outreach and significantly improves overall operational efficiency. By streamlining contact management, you can dedicate more resources towards nurturing prospects and expanding your business.

Andrew Speer
June 6, 2025