Tag Ontraport Contacts for Shopify Abandoned Checkouts Automatically

Managing abandoned checkouts is crucial for any Shopify store aiming to recover lost sales. Automating this process not only saves time but also ensures timely follow-ups. This guide shows you how to use Make to find or create Ontraport contacts and tag them whenever an open abandoned checkout is detected in Shopify.

Why Automate Shopify and Ontraport Integration?

• Instantly identify abandoned checkouts
• Update or create Ontraport contact records
• Automatically tag contacts for targeted campaigns

Prerequisites

• An active Shopify account
• Ontraport account
• The "Abandoned checkout" tag already created in Ontraport
• Make (formerly Integromat) account

Step-by-Step Automation Setup

1. Create Tag: In Ontraport, manually add the "Abandoned checkout" tag. This ensures Make can assign it when triggered.
2. Connect Shopify to Make: Set Shopify as the trigger module to watch for new open abandoned checkouts.
3. Find/Create Contact in Ontraport: Add Ontraport’s module to search for a contact using the email from the abandoned checkout. If none exists, create a new contact.
4. Tag the Contact: Add an action to assign the "Abandoned checkout" tag to the contact in Ontraport.
5. Test Your Scenario: Simulate an abandoned checkout in Shopify and verify the contact appears in Ontraport with the correct tag.

Benefits of This Automation

• Enables prompt follow-up through targeted email campaigns
• Reduces manual entry and potential errors
• Improves abandoned cart recovery rates

Automating your workflow between Shopify and Ontraport ensures every abandoned checkout is tracked and followed up, increasing efficiency and helping you regain lost revenue.