Post New RSS Feed Items Containing A Specific Word To A Facebook Page

Andrew Speer
September 9, 2025
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How to Auto-Post RSS Feed Items with Specific Keywords to Your Facebook Page

Automating your social media workflow can save time and increase your page's engagement. If you manage a Facebook Page and want to share articles with your audience only when they contain specific keywords, harnessing RSS feed automation is the perfect solution.

Why Automate RSS-to-Facebook Posting?

  • Efficiency: Instantly share relevant content as soon as it's published.
  • Relevance: Target your audience with posts containing strategic keywords.
  • Consistency: Keep your Facebook Page active without manual posting.

Tools You Can Use

Exporting filtered RSS items to Facebook Pages is easy with automation platforms like Zapier, IFTTT, or Make (Integromat). These tools connect your RSS feeds to your Facebook Page and offer keyword filtering functionalities.

Step-by-Step Setup Guide

  1. Select Your RSS Feed: Identify the RSS source with the content you want to monitor.
  2. Create a New Automation: In your chosen platform, start a new workflow (e.g., "Zap" on Zapier or "Applet" on IFTTT).
  3. Set the Trigger: Choose 'New item in RSS feed' as the trigger event.
  4. Add a Filter: Set a filter condition so only articles containing your specific keyword will continue through the workflow.
  5. Connect Facebook Page: Link your Facebook Page and set up the automation to create a new post using the article title, link, or summary.

Best Practices for Success

  • Use specific, relevant keywords to ensure high-quality posts.
  • Regularly review your RSS sources to avoid outdated or irrelevant content.
  • Monitor engagement to refine your keyword list over time.

Conclusion

By integrating RSS keyword monitoring with automated Facebook Page posting, you maintain a dynamic, curated feed that attracts and retains visitors. Start today with your preferred automation tool and keep your audience engaged with minimal effort.

Andrew Speer
September 9, 2025