Client Overview
Actionable Books, a subsidiary of the fast-growing leadership development company Actionable.co, was founded to provide business professionals with summaries of popular business books. With over 1,000 summaries, hundreds of author pages, and a vast network of contributing writers, Actionable Books needed a complete overhaul of their outdated website to scale alongside their growing business.
The Challenge
The original website was built on a custom WordPress theme that had become difficult to manage and impossible to update without risking site stability. With over a thousand content pieces and a growing audience, any errors could have a major impact on the site's usability. The primary challenge was to migrate all the existing content without disrupting the user experience or compromising site performance. Actionable Books needed a solution that would modernize their platform, improve load speeds, and make it easier to manage their ever-growing content library.
The Solution
We began by scraping the entire site, extracting over 1,000 summaries, hundreds of author profiles, and contributor pages, then organized all the data in an Airtable database. This database allowed us to clean and structure the content more effectively. From there, we built a custom front-end that leveraged multi-reference CMS items, ensuring the new website maintained the integrity of the original while being fully optimized for scalability.
In addition, we automated their daily email digest by integrating the new content management system with their email platform. This automation ensures that each day, the latest summaries and updates are automatically formatted and sent to their audience, removing the manual burden from the team.
The Results
- 70% Faster Load Times: The new website is significantly faster than the previous version, improving user experience and reducing bounce rates.
- Improved Content Management: The move to a scalable, database-driven CMS allows Actionable Books to manage and update their vast library with ease.
- Automated Daily Emails: Automating the email digest saves the editorial team hours of manual work each week, while ensuring timely, error-free delivery to subscribers.
- Ready for Future Growth: The new system is built to handle increasing content volume and site traffic, making it future-proof for the business as it continues to scale.
Why This Matters for Fast-Growing Companies
For rapidly growing businesses like Actionable Books, scaling operations without sacrificing performance is critical. The migration from an outdated, rigid system to a scalable, modern platform allowed them to grow without the fear of their website holding them back. Furthermore, the automation of daily email digests streamlined internal processes and saved the team valuable time.
Explore the New Site
Visit the newly optimized site at www.actionablebooks.com to see the results of this transformation.